Email List Growth Blueprint.
WHY | WHAT | HOW
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- Are you and/or your organisation missing out on the exponential growth that spam free email marketing can contribute to expanding your influence in your targeted niche? - Do you want to expand your circle of influence in your community or in your niche market? - Would you like to have your own and constantly expanding contacts database, combined with a structured and automated communications system that will do all the heavy lifting on your behalf? Yes? ...then please read further. |
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Reason why you need an automated email system
Why consider email marketing if everyone is on social media and there is an app available for every use that you can think of? ... you may ask.
Well, social media users might just scroll past your posts. They may even read your posts, but if they don't immediately engage in your offer, they will be lost again into the spiderweb of social media activity.
The rapid tempo and movement of posts on any social media platform, will force your post down, out of sight and forgotten faster than you can schedule fresh placements.
If you do however get it right to get random visitors to your website from social media, they may actually just stop by for window shopping and then leave without engaging into sales or other desired results during this first encounter they have with your offer.
What are the chances of your posts being noticed or even read in any way?
Social media platforms are constantly evolving. They all shifted their focus from social engagement to monetized marketing platforms. You may find that though your Facebook Page have 1000+ likes and followers, as little as 5% of your followers will see your generic posts, and of the 5% less than 5% will actually read your posts.
You can consider yourself lucky if 3 out of 1000 page followers will actually read your random Facebook Page posts.
You have to find your own unique own unique way to harvest your own database of prospects from social media and elsewhere on the world wide web.
Is it possible to harvest your own database?
If you boost or sponsor your social media posts (make it paid posts), you will be able to get the desired amount of targeted traffic to your post. …this is where you have to be able to capture the contact details of your visitors.
By making use of a lead magnet, you offer something of value in return of your prospects name and email address. Once you have captured the data, you can move your audience away from social media to your own autoresponder and from there, have them interact with your website and social media content again at the required intervals.
Now you can “warm up” your prospects by engaging with them into a relevant follow up series at your own tempo and add proper value to the experience that your prospects have with your offer.
The big difference is, that you now became the owner of your database of prospects and they are no longer random social media hit and/or miss prospects. Also bear in mind that with the constant changing of rules and parameters of social media platforms, it is best to harvest your own database that is under your own control rather than relying on the uncertain social media environment.
Well, social media users might just scroll past your posts. They may even read your posts, but if they don't immediately engage in your offer, they will be lost again into the spiderweb of social media activity.
The rapid tempo and movement of posts on any social media platform, will force your post down, out of sight and forgotten faster than you can schedule fresh placements.
If you do however get it right to get random visitors to your website from social media, they may actually just stop by for window shopping and then leave without engaging into sales or other desired results during this first encounter they have with your offer.
What are the chances of your posts being noticed or even read in any way?
Social media platforms are constantly evolving. They all shifted their focus from social engagement to monetized marketing platforms. You may find that though your Facebook Page have 1000+ likes and followers, as little as 5% of your followers will see your generic posts, and of the 5% less than 5% will actually read your posts.
You can consider yourself lucky if 3 out of 1000 page followers will actually read your random Facebook Page posts.
You have to find your own unique own unique way to harvest your own database of prospects from social media and elsewhere on the world wide web.
Is it possible to harvest your own database?
If you boost or sponsor your social media posts (make it paid posts), you will be able to get the desired amount of targeted traffic to your post. …this is where you have to be able to capture the contact details of your visitors.
By making use of a lead magnet, you offer something of value in return of your prospects name and email address. Once you have captured the data, you can move your audience away from social media to your own autoresponder and from there, have them interact with your website and social media content again at the required intervals.
Now you can “warm up” your prospects by engaging with them into a relevant follow up series at your own tempo and add proper value to the experience that your prospects have with your offer.
The big difference is, that you now became the owner of your database of prospects and they are no longer random social media hit and/or miss prospects. Also bear in mind that with the constant changing of rules and parameters of social media platforms, it is best to harvest your own database that is under your own control rather than relying on the uncertain social media environment.
Will your audience read your emails?
The average promotional email open rate for the fourth quarter of 2018 was 29.4%, across all industries (Source Epsilon). The open rates for specific industries, differs by quite a margin. The average open rate for email promotions in the education industry is quoted by another source at 25.54%, whereas the average open rate in the marketing/advertising industry is 14.56%.
If you have your own list of 1000 subscribers, the expectancy can therefore be that between 145 and 294/1000 people will read your emails. Once you have “warmed up” your list by sharing relevant, valuable and quality content, you will find that your opening rate increases dramatically.
Don’t be discouraged by thinking that a ratio of 200 readers out of your 1000 emails is low. Think of it this way. Your system engaged with 1000 targeted prospects, of which 200 actually took notice. while you were seeing to other business activities. Which effort would it have taken from you to personally call up 1000 prospects and actually share information with 200 of them?
PLUS, when finally set up completely, your system will be constantly expanding your bulk subscriber base and thereby growing your influence exponentially.
Are you serious about expanding your influence?
No matter what type of organization you are involved in, email marketing can help you connect with and grow your audience and convert prospects into loyal customers – at a fraction of the time and cost of most other marketing channels. Once you have set up your automated email marketing system, your system will do the heavy lifting on your behalf. It will continuously find new prospects for you and then convert those prospects into customers. ....even while you are sleeping.
Email marketing allows you to build relationships and brand recognition, further educate your email subscribers and promote events and sales. Plus, it’s easy to align your email content with social media.
The average promotional email open rate for the fourth quarter of 2018 was 29.4%, across all industries (Source Epsilon). The open rates for specific industries, differs by quite a margin. The average open rate for email promotions in the education industry is quoted by another source at 25.54%, whereas the average open rate in the marketing/advertising industry is 14.56%.
If you have your own list of 1000 subscribers, the expectancy can therefore be that between 145 and 294/1000 people will read your emails. Once you have “warmed up” your list by sharing relevant, valuable and quality content, you will find that your opening rate increases dramatically.
Don’t be discouraged by thinking that a ratio of 200 readers out of your 1000 emails is low. Think of it this way. Your system engaged with 1000 targeted prospects, of which 200 actually took notice. while you were seeing to other business activities. Which effort would it have taken from you to personally call up 1000 prospects and actually share information with 200 of them?
PLUS, when finally set up completely, your system will be constantly expanding your bulk subscriber base and thereby growing your influence exponentially.
Are you serious about expanding your influence?
No matter what type of organization you are involved in, email marketing can help you connect with and grow your audience and convert prospects into loyal customers – at a fraction of the time and cost of most other marketing channels. Once you have set up your automated email marketing system, your system will do the heavy lifting on your behalf. It will continuously find new prospects for you and then convert those prospects into customers. ....even while you are sleeping.
Email marketing allows you to build relationships and brand recognition, further educate your email subscribers and promote events and sales. Plus, it’s easy to align your email content with social media.
What next?
Two things:
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Disclaimer: This website is owned by Cobus van der Merwe, an independent affiliate marketer.
Affiliate commissions and earnings are made from some products promoted on this website.
Affiliate commissions and earnings are made from some products promoted on this website.